CWP & CL! membership building plan

Weekly CWP Schedule

• Check YAMM daily to ensure emails are going out and the pipeline is full and even (TP, TE, E, F, H) — 52,000 a week

• Tuesdays @ 12:00 pm PST: Publish features, Cryptonite 300 company updates w/event partner updates with a link to paid C300 post.

• Sundays @ 9 am PST: Publish CWR

• Download 100,000 PP emails weekly

Social Marketing Schedule

• Via SS: share every post to: LinkedIn, Twitter, Notes, & Instagram, also post on Telegram Group—After CL! launch, create clips for Instagram & TikTok

• Create an MP3 podcast for all features & CLI! interviews and upload and distribute through SS to Apple Podcasts, Spotify, Stitcher, TuneIn, Pocket Casts

• Ad audio link to every feature read and consider the CWP too

• Post transcriptions of CL! interviews with audio links.

• Explore Disussion Threads for certain posts.

CWP Paid Campaign Research

• Read through Economist, Apple News & The Information pitches

• 7 Things You Probably Didn’t Know About Substack

• Optimizing Revenue with Subscriptions and Ads

• How I make six figures on Substack

• A guide to customizing and organizing your Substack website

CWP Marketing & Analytics To-Dos

• Review Boost feature and how & incorporate Substack Boost upsell email into the schedule.

• Review Free Trial Promotions, and see how to add Free trial offers to my Wall and incorporate them into the schedule

• See if I should add headers to CWR ‘headers’ - near where logo goes in settings -https://cryptoniteventures.substack.com/publish/settings/preamble

• Refine Substack Notes Strategy - Create an SS member target campaign

“First, 37% of my paying subscribers had existing Substack accounts. 27% had saved credit cards on the Substack system, which made it a one-click experience to sign up for my paid newsletter. 11% came from platform features like Substack leaderboards, recommendations, or promotions.” — Austin Lieberman, Growth Curve

1. Create a CPRO drop campaign using subscriber dashboard filter and email feature.

2. Create endorsements, recommendations, cross-posting, mentions, and strategy.

3. Play with the SEO section in settings for each post, and also look at comment rankings, etc.

4. Come up with a “How to use ‘Media assets’ to market posts—Figure out how to post Cryptonite 300 article thumbnail like this above

Create a way to post reader comments on the homepage — like The Information

Look for podcast host prospects on the Substack network

Links & Sections

1. Explore creating a new section for Cryptonite Live! —Consider a paid only C300! section.

2. Create ‘Top Lists’homepage link section: , Cryptonite 300 top Web3 companies, Cryptonite 100 top Web3 Investors, GoingGreen top 100 sustainable companies, GoingGreen top 40 sustainable investors

3. Create “This is how we do it” link section: Cryptonite goes Substack, Straight out of Silicon Valley — It’s Cryptonite Live!, Cryptonite’s content distribution strategy for the roaring ’20s, Cryptonite Live! and the Big Bang theory/Behind the Cryptonite logo math, The World According to Cryptonite, Cryptonite Legend

4. Create a ‘Let’s do business” link section: Become a Founding Member, Apply to be a Cryptonite Wizard, Join CPRO sale alert list!, CPRO dNetwork Partner Program, Sell Stuff in CPRO Shop, Share Programming Editorial Ideas

5. Link CV to byline/ad new photo to profile if possible

Analytics

1. Configure Google Analytics Console & Reports

   • Amount of traffic your site gets overall

   • The websites your traffic came from

   • Individual page traffic

   • Amount of leads converted

   • The websites your leads came form

   • Demographic information of visitors (e.g. where they live)

   • Whether your traffic comes from mobile or desktop

2. Ongoing E-mail Building Program: Look into Never Bounce/Kickb

3. Consolidate Googlesheet emails after PP emails have been gone through: Whales, Singapore, Top consensus list, Public Blockchain companies