The Cryptonite brand, content, CPRO, and revenue strategy and product roadmap
Born out of the heart of Silicon Valley to uncover, highlight and connect the global innovation entrepreneurs and enterprises changing the world.
Welcome to a new era of innovation and prosperity
The Gallup poll today shows we have an ever-deepening distrust of our antiquated institutions. In response to this predicament, thousands of Web3 entrepreneurs are busy building decentralized and AI apps across all industries so we can get business done privately, peer-to-peer, without intermediaries and their usurous fees.
“The decentralized future is not just about creating new applications; it’s about rethinking how we organize society. You shouldn’t have to trust any single person, institution, or centralized organization to transact and get things done.”
—Vitalik Buterin, Co-founder and developer of Ethereum
We are also experiencing incredible advancements in innovation, steering us towards a greener planet and a longer, healthier life. A significant wave of innovation is on the horizon, and we remain optimistic. The new squalls of disruption will create over $200 trillion in new wealth and millions of new jobs over the next 20 years, led by the entrepreneurs and investors who are central to the Cryptonite community.
The new professional’s challenge—How to stay relevant
“Who you know, what you know, and when you know it is the currency of global Silicon Valley.”
—Michael Moritz, Partner, Sequoia Capital, a seed investor in Google and Yahoo.
Be a global innovation influencers
Approximately 50% of the Weekly Rap's subscribers are top executives from leading companies like Apple, Coinbase, and Disney and the founders of private VC-backed companies like Perplexity.AI and Ethereum; 25% are corporate and venture investors such as Sequoia Capital, Andreessen Horowitz, SamsungNext, and Salesforce Ventures; and 25% are service professionals assisting big and emerging tech companies, such as Deloitte, JP Morgan, and Boston Consulting Group.
The Cryptonite promise—To keep you informed and networked
Cryptonite’s first promise is to keep our members informed. Cryptonite achieves this by offering a cross-media platform that brings to life and connects the entrepreneurs and companies pioneering AI, blockchain, crypto, greentech, the life sciences, autonomous robots and vehicles, and other innovation sectors backed by corporate and venture investors.
We keep our members in step with the innovation trends, inside the heads of the leading thinkers, and on top of the new companies showing the most momentum.
Cryptonite is a Web3 business media brand
Our editorial mission is to highlight cutting-edge innovation and venture capital trends and showcase the most promising next-generation companies. Cryptonite shares this high-value market intelligence with our members in real-time across all mediums, including the Weekly Rap e-newsletter, Cryptonite Live! video broadcasts, exclusive events, and the soon-to-be-launched daily news and social network app.
Cryptonite Weekly Rap: The Cryptonite Weekly Rap is a Substack-based weekly e-letter launched in June 2023 and delivered to 500,000 global readers every Sunday morning. Every issue includes a weekly news briefing and commentary on the top trends and emerging new companies in the global Silicon Valley.
Cryptonite 300 top Web3 companies: Our annual competition of the leading private blockchain, AI, and metaverse companies pioneering Web3 and offering the best equity investment ROI potential in the global Silicon Valley.
Silicon Valley ‘25 (SV’25): The annual summit where top entrepreneurs, risk investors, thought leaders, and scholars discuss and debate the most pressing issues of our time, and we honor the Cryptonite 300 top company winners for 2025. This annual event is sponsored by Voting Block USA (VB USA) and produced by Cryptonite Ventures with the support of Draper Associates & Tim and Melissa Draper Foundation.
Cryptonite Live!: Video programming featuring one-on-one insider interviews with industry thought-leaders and regular Founder’s Pitch. Cryptonite Live! also covers the top global events, including Cryptonite’s annual Summit @ Stanford. Cryptonite broadcasts its programming across its YouTube and Rumble channels, as well as its Cryptonite Live! video player when launched in 2024.
Cryptonite Network Web & Mobile app V.05
A Web3 network (in development) offering hand-curated daily news, original editorials, and video features, a Reddit-style community chat, subject-focused Tribes, and a robust professional and friendship social network.
“Cryptonite is edited for a global audience who will create over $200 trillion in new wealth and millions of new jobs during the Web3 transformation over the next 20 years.”
—Anthony Perkins, founder & editor, Cryptonite
“In the global Silicon Valley, who you know, what you know, and when you know it is the highest valued currency. Our promise to our members and brand partners is that the more they connect with the Cryptonite community, the greater their stake will be in the new era of prosperity. Such are the Laws of the Cryptocosm.”
—Anthony Perkins, founder & editor, CryptoniteCryptonite—Keeping our members relevant
The world is still reeling from the post-COVID events, and professionals have had to readjust their footing to the changed environment. Professionals must also contend with new technologies, such as generative AI and an emerging decentralized, peer-to-peer internet, with the tokenization of IP and asset ownership.
Cryptonite multi-media offering
Cryptonite reaches our target global Silicon Valley market of innovators, entrepreneurs, and investors across the following content and networking platforms:
Cryptonite Live!
Cryptonite Live! video programming featuring one-on-one insider interviews with industry thought-leaders and regular Founder’s Pitch. Cryptonite Live! also covers the top global events, including Cryptonite’s annual Summit @ Stanford. Cryptonite broadcasts its programming across its YouTube and Rumble channels, as well as its Cryptonite Live! video player when launched in 2024.
The Cryptonite 300 top Web3 companies &top risk investors
Editorially, Cryptonite compiles and honors the 300 top private Web3 companies and risk investors and honors them at the annual meeting of the Cryptonite Society @ Stanford every Summer.
The Cryptonite Indexes (in development).
Cryptonite offers our membership a real-time window to the selection analytics our editors use to choose the top 300 companies and risk investors in the form of a subscription to our Private Company and Venture Capital Indexes’ analytics and lists.
Cryptonite (network In development)
Cryptonite is a thoroughly Web3 daily news analysis, community sharing page (the ‘Wizards’ page), video content network, and player, professional, and friendship member profiles, economically driven by the CPRO coin.
Steve Jobs once observed that every great entrepreneur stands on the shoulders of the giants that came before them. Cryptonite is designed for people who want to teach and learn. This structure gives Cryptonite a purpose — une raison d’être.
Cryptonite ID & membership
Much of the Cryptonite network is free to view, including Cryptonite Daily Rap and the Wizards page. All members must go through a third-party KYC/ML validation and must be connected to an ETH wallet if they want to enjoy earning CPROs. We offer a Cryptonite wallet as an alternative based on the Coinbase white-label offering.
Membership programs: Basic Membership ($9/m), Friend’s network ($9/m), Cryptonite Index packcage ($49/m)
Cryptonite Daily Rap
Cryptnite Daily Wrap—hand-curated daily news, original editorials, and video features. The CDW feeds into the Cryptonite Weekly Rap substack newsletter.
The Wizards page
The Wizards page is a Reddit-style, meta-tag-based, community chat-driven, in part driven by reputation building and CPRO rewards.
Cryptonite Tribes
Cryptonite Tribes are created and led by Tribal Chiefs recruited primarily from within our Wizard ranks. Tribes offer members a deeper and more focused structure. Most Tribes will be designed around decentralized autonomous organizations or DAOs—a pre-programmed design that assures a safe and fully transparent environment.
The greatest value found in most social networks has been within interest-niche forums and groups. As Reed’s Law underscores, as the number of Tribes multiplies, the economic value and network effects of Cryptonite will grow exponentially.
Cryptnite Live! video player
Cryptonite will feature all original content live and in archived format on the Cryptonite Live! video player on our network to provide the ability for viewers to reward people CPROs, and optimize member chat and visibility, and network power. All Cryoptonite Live! content will also be maintained on our YouTube and Rumble channels.
The Cryptonite PRO reputation and reward coin
Cryptonite PRO coins (CPROs) are designed to provide economic incentives for members to contribute to and support the community. Through sharing and critiquing ideas, recruiting new members, managing Tribes, and networking with others, members build reputation points and corresponding CPRO coins. Members can also earn NFT badges representing membership status and credentials for specific achievements within the network.
The Cryptonite promise is to accelerate the learning and networking process described by Mr. Moritz and by the CPRO coin serving as the expertise and networking currency for the global Silicon Valley.
The Law of the CPRO Coin Utility: CPRO is the currency to buy, trade and reward professional expertise and network influence, and create economic alignment within the most economically powerful and innovative community on the planet.
Harnassing the Power of the Metcalf and Reed laws: Every time a new member joins the Cryptonite community, the value of the community rises. The most member value will come from within a members subgroups, (vouched connections, subscriptions, and Tribes). As membership and sub-group numbers grow, so will the perceived value of the CPRO.
“59% of revenue comes from creators selling add-on services like pay per view messages and live streams, while 41% come from subscriptions.” We earn a 20% cut from our 4 million creators, who make content for 300 million subscribers. The site is not on App stores so no revenue is shared with Apple or Google. Two-thirds of of OF’s revenue is generated from US customers, $863 million of $1.3 billion.”—Keily Blair, Founder & CEO OnlyFans
Member Rewards: Twenty percent of all CPROs member subscription income earned by the CN are paid out to the community in monthly rewards based upon contributions to the community.’
Combined, these forms of compensation and recognition will provide Cryptonite members with a long-term, karma-like stake in the network’s success.
CPRO Holder Benefits
CPRO holders, in turn, use their coins to reward each other, purchase discounted products and services in the CPRO shop, or trade on exchanges for cash or other cryptocurrencies.
If you pay for your monthly subscription in CPROs you get 33% off ($6/mo) for two years.
CPRO is designed to become a currency for buying, trading, and rewarding professional expertise and network influence within the global Silicon Valley. The CPRO's noble cause is to champion entrepreneurs and accelerate innovation by fostering a community aligned by a shared currency that has the power to unlock high-level network access and cutting-edge expertise.
Cryptonite Ventures is committed to listing the CPRO on public crypto exchanges and hopes to do so within the next 12 months. In the meantime, we will be building our Web3 communities networks and expanding the CPRO's utility and value.
The CPRO tokenomics goal is to become ‘the’ professional reputation and reward digital currency in the world. This will be achieved by monetizing the market intelligence word-of-mouth.
Wizards Subscription Program
Historically, top players operating in the global Silicon Valley have been giving away some of their most valuable knowledge and perspective via word-of-mouth and on first-generation social networks with no reward. Highly rated and interested industry experts—Wizards— can significantly add to their income streams by offering members-at-large subscriptions.
Cryptonite provides a marketplace where members can subscribe to proven industry Wizards—who share their intellectual capital, connections, advice, and attention.
The CPRO Shop
Competitive positioning
First-generation social networks are aimless and entropic—they have devolved into chaos and have lost most of their original value. Conversely, Cryptonite is led by our editors and community of Wizards, who have deep domain experience and can direct our members to the innovation trends and new companies that matter.
Cryptonite is distinguished as the first fully decentralized, ‘trusted network’ professional brand. Each member is given crypto key access and control over the content, social data, and connections they create. Data security is achieved via distributed storage. Members also use their public/private key pair to sign in, authenticate themselves, and send encrypted messages.
This blockchain-based environment assures members that no outside party can de-platform them or seize their cryptocurrencies. Finally, Cryptonite is a completely self-policing platform where members determine on their own who they might want to censor or not.
ADVERTISING ON SUBSTACK: https://reletter.com/blog/how-to-advertise-on-substack/
SubStack Competitor—Passport: https://stratechery.com/2021/passport/
Cryptonite Ventures
Services
Brand partnerships across Cryptonite Weekly & Daily Rap, Cryptonite Live!, branded Tribe, and Cryptonite Summit @ Stanford.
Founder’s Pitch
Airdrop program
Network Partners
CPRO investments in Cryotonite 300 companies.
Revenues categories in 2024
CPRO sales
Cryptonite memberships.
CPRO sale commissions.
Cryptonite Index & Weekly Rap package subscriptions.
Founders Pitches
Crypto Airdrops
Brand partnerships.
CPRO Shop Sales (including Wizard subscriptions)
Investing CPROs into Cryptonite 300 companies
YouTube/Rumble Ads/Patreon
CWR subscriptions
Product introduction sequence
Cryptonite Weekly Rap (CWR) to 1 million members (12/1/23: 420,956 subs after 5 Mos.)
Founder’s Pitch launch
Cryptonite Live! (CL!) launch on Youtube, Rummble (w/Patreon link)
Brand Partnership launch (branding on CWR & CL!)
Introduce Cryptonite ID (with 3rd party KYC/ML validation)
Introduce Cryptonite e-commerce (Apple Pay, Android Pay, Samsung Pay, CC/Debit, Crypto (via Coinbase E-commerce)
Cryptonite Private Company Index launch
Cryptonite Venture Capital Index launch
Create CPRO
First CPRO airdrop to CWR members— X amount for free, X more if you convert to paid membership — ‘First half a million members reward!—Thanks a half-a-million!
Cryptonite Ventres: Swap equity/token for services,
Launch VB USA platform. (March 1st, 2024)
Launch Cryptonite Network with Cryptonite Daily Wrap news and analysis page, Cryptonite ID-based registration, and Cryptonite Member Profile.
Launch the ‘Be one in a million’ Cryptonite network member sign-up campaign with CPROs rewards for the first million members.
Launch Wizard’s page
Launch the CPRO Reputation Rewards program with
Launch the ‘Subscribe to Wizards’ program.
Product Development Roadmap
Cryptonite PRO coin
Determine CPRO blockchain: Polygon (CDK, similar to Atom for chain development), Base, Ethereum blockchain ?
Determine company wallet and cold storage strategy and provider.
Develop AirDrop capability/UI for CWR members, etc.
Finalize Tokenomics, management tools and needs
Determine if Coinbase Commerce is the best crypto POS approach.
Create CPRO tokens
Create Founding Member NFTs (POAP?)
Create Voting Block NFTs
NFT Dashboard/UX Interfaces/Identity Dashboard
Cryptonite ID, wallet and member registration
Determine CPRO ID and wallet standard—Ethereum, OpenID, DID, DIF, New Ethereum identity and membership standards, and Dashboard, and Basic Metamask/Walletconnect capabilities
Bot restrictions
Determine member verification KYC/ML strategy and vendor.
Finalize content, design, and build member registration.
UX Design/Wireframing
Cryptonite Index
Finish analytic formats with our AI partner.
Design and build pages
Integrate sign-up with member registration.
Cryptonite network development
Finalize content, design, and build V1 of membership profile.
Determine messaging system
Determine social graph standard
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