The Cryptonite brand, content, CPRO, and revenue strategy and product roadmap
Born out of the heart of Silicon Valley to uncover, highlight and connect the global innovation entrepreneurs and enterprises changing the world.
Cryptonite—Keeping our members relevant
The world is still reeling from the post-COVID events, and professionals have had to readjust their footing to the changed environment. Professionals must also contend with new technologies, such as generative AI and an emerging decentralized, peer-to-peer internet, with the tokenization of IP and asset ownership.
Cryptonite’s first promise is to keep our members informed. Cryptonite achieves this by bringing to life the entrepreneurs, companies, and investors pioneering AI, blockchain, crypto, Greentech, and the life sciences across all modern mediums in a handcrafted way that saves our members time. We keep our members in step with the innovation trends, inside the heads of the leading thinkers, and on top of the new companies showing the most momentum.
“Who you know, what you know, and when you know it is the currency of global Silicon Valley.”
—Michael Moritz, Partner, Sequoia Capital, a seed investor in Google and Yahoo.
Our second promise is to foster a community connection through a shared content purpose and economic interest via our CPRO reward token. Cryptonite recognizes that a small change in one’s career plan or startup idea in the present can create explosive new opportunities over the long term. The Cryptonite offering is designed to maximize network effects so our members can join together to build game-changing enterprises and live prosperous careers.
Cryptonite multi-media offering
Cryptonite reaches our target global Silicon Valley market of innovators, entrepreneurs, and investors across the following content and networking platforms:
Cryptonite Weekly Rap
The Cryptonite Weekly Rap is a twice-a-week news brief and analysis of e-letter trends edited for operating in the global Silicon Valley insiders and aspiring entrepreneurs. (The CWR) is managed on the SubStack platform, and as of 12/1/23, it had 420,000 subscribers.
Cryptonite Live!
Cryptonite Live! video programming featuring one-on-one insider interviews with industry thought-leaders and regular Founder’s Pitch. Cryptonite Live! also covers the top global events, including Cryptonite’s annual Summit @ Stanford. Cryptonite broadcasts its programming across its YouTube and Rumble channels, as well as its Cryptonite Live! video player when launched in 2024.
The Cryptonite 300 top Web3 companies &top risk investors
Editorially, Cryptonite compiles and honors the 300 top private Web3 companies and risk investors and honors them at the annual meeting of the Cryptonite Society @ Stanford every Summer.
The Cryptonite Indexes (in development).
Cryptonite offers our membership a real-time window to the selection analytics our editors use to choose the top 300 companies and risk investors in the form of a subscription to our Private Company and Venture Capital Indexes’ analytics and lists.
Cryptonite (network In development)
Cryptonite is a thoroughly Web3 daily news analysis, community sharing page (the ‘Wizards’ page), video content network, and player, professional, and friendship member profiles, economically driven by the CPRO coin.
Steve Jobs once observed that every great entrepreneur stands on the shoulders of the giants that came before them. Cryptonite is designed for people who want to teach and learn. This structure gives Cryptonite a purpose — une raison d’être.
Cryptonite ID & membership
Much of the Cryptonite network is free to view, including Cryptonite Daily Rap and the Wizards page. All members must go through a third-party KYC/ML validation and must be connected to an ETH wallet if they want to enjoy earning CPROs. We offer a Cryptonite wallet as an alternative based on the Coinbase white-label offering.
Membership programs: Basic Membership ($9/m), Friend’s network ($9/m), Cryptonite Index packcage ($49/m)
Cryptonite Daily Rap
Cryptnite Daily Wrap—hand-curated daily news, original editorials, and video features. The CDW feeds into the Cryptonite Weekly Rap substack newsletter.
The Wizards page
The Wizards page is a Reddit-style, meta-tag-based, community chat-driven, in part driven by reputation building and CPRO rewards.
Cryptonite Tribes
Cryptonite Tribes are created and led by Tribal Chiefs recruited primarily from within our Wizard ranks. Tribes offer members a deeper and more focused structure. Most Tribes will be designed around decentralized autonomous organizations or DAOs—a pre-programmed design that assures a safe and fully transparent environment.
The greatest value found in most social networks has been within interest-niche forums and groups. As Reed’s Law underscores, as the number of Tribes multiplies, the economic value and network effects of Cryptonite will grow exponentially.
Cryptnite Live! video player
Cryptonite will feature all original content live and in archived format on the Cryptonite Live! video player on our network to provide the ability for viewers to reward people CPROs, and optimize member chat and visibility, and network power. All Cryoptonite Live! content will also be maintained on our YouTube and Rumble channels.
The Cryptonite PRO reputation and reward coin
Cryptonite PRO coins (CPROs) are designed to provide economic incentives for members to contribute to and support the community. Through sharing and critiquing ideas, recruiting new members, managing Tribes, and networking with others, members build reputation points and corresponding CPRO coins. Members can also earn NFT badges representing membership status and credentials for specific achievements within the network.
Combined, these forms of compensation and recognition will provide Cryptonite members with a long-term, karma-like stake in the network’s success.
CPRO holders, in turn, use their coins to reward each other, purchase discounted products and services in the CPRO shop, or trade on exchanges for cash or other cryptocurrencies.
The CPRO tokenomics goal is to become ‘the’ professional reputation and reward digital currency in the world. This will be achieved by monetizing the market intelligence word-of-mouth.
Wizards Subscription Program
Historically, top players operating in the global Silicon Valley have been giving away some of their most valuable knowledge and perspective via word-of-mouth and on first-generation social networks with no reward. Highly rated and interested industry experts—Wizards— can significantly add to their income streams by offering members-at-large subscriptions.
Cryptonite provides a marketplace where members can subscribe to proven industry Wizards—who share their intellectual capital, connections, advice, and attention.
The CPRO Shop
Competitive positioning
First-generation social networks are aimless and entropic—they have devolved into chaos and have lost most of their original value. Conversely, Cryptonite is led by our editors and community of Wizards, who have deep domain experience and can direct our members to the innovation trends and new companies that matter.
Cryptonite is distinguished as the first fully decentralized, ‘trusted network’ professional brand. Each member is given crypto key access and control over the content, social data, and connections they create. Data security is achieved via distributed storage. Members also use their public/private key pair to sign in, authenticate themselves, and send encrypted messages.
This blockchain-based environment assures members that no outside party can de-platform them or seize their cryptocurrencies. Finally, Cryptonite is a completely self-policing platform where members determine on their own who they might want to censor or not.
ADVERTISING ON SUBSTACK: https://reletter.com/blog/how-to-advertise-on-substack/
SubStack Competitor—Passport: https://stratechery.com/2021/passport/
Cryptonite Ventures
Services
Brand partnerships across Cryptonite Weekly & Daily Rap, Cryptonite Live!, branded Tribe, and Cryptonite Summit @ Stanford.
Founder’s Pitch
Airdrop program
Network Partners
CPRO investments in Cryotonite 300 companies.
Revenues categories in 2024
CPRO sales
Cryptonite memberships.
CPRO sale commissions.
Cryptonite Index & Weekly Rap package subscriptions.
Founders Pitches
Crypto Airdrops
Brand partnerships.
CPRO Shop Sales (including Wizard subscriptions)
Investing CPROs into Cryptonite 300 companies
YouTube/Rumble Ads/Patreon
CWR subscriptions
Product introduction sequence
Cryptonite Weekly Rap (CWR) to 1 million members (12/1/23: 420,956 subs after 5 Mos.)
Founder’s Pitch launch
Cryptonite Live! (CL!) launch on Youtube, Rummble (w/Patreon link)
Brand Partnership launch (branding on CWR & CL!)
Introduce Cryptonite ID (with 3rd party KYC/ML validation)
Introduce Cryptonite e-commerce (Apple Pay, Android Pay, Samsung Pay, CC/Debit, Crypto (via Coinbase E-commerce)
Cryptonite Private Company Index launch
Cryptonite Venture Capital Index launch
Create CPRO
First CPRO airdrop to CWR members— X amount for free, X more if you convert to paid membership — ‘First half a million members reward!—Thanks a half-a-million!
Cryptonite Ventres: Swap equity/token for services,
Launch VB USA platform. (March 1st, 2024)
Launch Cryptonite Network with Cryptonite Daily Wrap news and analysis page, Cryptonite ID-based registration, and Cryptonite Member Profile.
Launch the ‘Be one in a million’ Cryptonite network member sign-up campaign with CPROs rewards for the first million members.
Launch Wizard’s page
Launch the CPRO Reputation Rewards program with
Launch the ‘Subscribe to Wizards’ program.
Product Development Roadmap
Cryptonite PRO coin
Determine CPRO blockchain: Polygon (CDK, similar to Atom for chain development), Base, Ethereum blockchain ?
Determine company wallet and cold storage strategy and provider.
Develop AirDrop capability/UI for CWR members, etc.
Finalize Tokenomics, management tools and needs
Determine if Coinbase Commerce is the best crypto POS approach.
Create CPRO tokens
Create Founding Member NFTs (POAP?)
Create Voting Block NFTs
NFT Dashboard/UX Interfaces/Identity Dashboard
Cryptonite ID, wallet and member registration
Determine CPRO ID and wallet standard—Ethereum, OpenID, DID, DIF, New Ethereum identity and membership standards, and Dashboard, and Basic Metamask/Walletconnect capabilities
Bot restrictions
Determine member verification KYC/ML strategy and vendor.
Finalize content, design, and build member registration.
UX Design/Wireframing
Cryptonite Index
Finish analytic formats with our AI partner.
Design and build pages
Integrate sign-up with member registration.
Cryptonite network development
Finalize content, design, and build V1 of membership profile.
Determine messaging system
Determine social graph standard
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